If people end up clicking through to your website, that's great. Instead of using gimmicky visuals and clickbait copy to coax people into visiting their website, they actually summarize the feature article or video in their stories and IGTV shows.įor marketers, National Geographic's Instagram strategy clarifies that it's crucial to meet your audience where they are, and not force them to go somewhere just because you want them to go there. But they also know their followers prefer not to leave the app. National Geographic also uses Instagram Stories, Stories Archive, and IGTV to drive traffic to featured articles and videos on their website. In each post's caption, they are able to craft fascinating narratives about the photo or video, usually in a way that spreads awareness for a relevant environmental issue. National Geographic is a historic magazine that's famous for their credible journalism and compelling storytelling. But their stunning visuals aren't the only reason why they've attracted over 100 million followers. National Geographic hires the most talented photographers in the world, so their Instagram posts of landscapes, cityscapes, and the surrounding life always seem to be awe-inspiring. They post original content that highlights upcoming episodes, but the posts read more like a feature story than an advertisement, which sparks more interest in the show. Instagram also does a good job of promoting their stories and IGTV show about celebrities, wildlife, and other culturally relevant topics. This inspires brands and normal Instagram users to spend the time and effort required to craft visually gripping content that will instantly hold an audience's attention. By curating and reposting their users' most captivating content on their own profile, Instagram shows their followers that everyday people can meet their creative and artistic potential on the platform. Instagram sets a great example for brands who truly want to engage an audience on their app. īecause the accounts with the most followers belong to influencers and celebrities, we've split this rundown into two sublists that are brand and influencer specific. To help you learn from the platform's best of the best, we've compiled a list of 19 accounts with the highest number of followers - as well as a few key takeaways from each. Some brands are so good at visually engaging and resonating with Instagram users that they've attracted tens of millions of followers. Instagram's popularity lets most brands forge an emotional connection with a massive audience. For instance, 93% of influencer marketing campaigns took place on Instagram in 2018.īy introducing key product updates like video, stories, and IGTV, Instagram now boasts over 1 billion monthly active users who spend close to an hour scrolling through the app each day they log in. In fact, according to Sprout Social, 80% of Instagram users follow a brand, and one of the three most-viewed Stories of all time was posted by a business account.Īlong with business accounts, influencer marketing is also on the rise. Nowadays, it's also used as a major content promotion tool for brands and influencers. When Instagram was first released, it was thought of only as a fun, visual social media network.
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