This will attract customers to come and try the dinner menu offered. When customers visit for lunch, they also get to know what is offered for dinner beforehand. This is a great way to unconsciously give exposure to them. Another option could be displaying the food menu and also the merchandise the restaurant offers, such as mugs, tumblers and toys.īesides, if you are planning to give more exposure of your restaurant to the customers, you can use the split-screen feature to display the real-time menu on one side and display ‘what is coming tonight’ or ‘what is special for lunch’ on another side. It attracts customers to stay engaged on the menu board instead of looking down at their smartphones. One example is when the screen will be showing the food menus and the food videos at the same time. The split-screen feature is among the features that help in increasing engagement. It may seem like a small matter, but if we can avoid such issues from arising, then it puts us on a higher level from other competitors. Therefore, a digital menu display board ensures uniformity for all outlets. Customers may think the Outlet A has more menus, but the real scenario could be the staff forgot to bring down the banner. Often, we see the inconsistency when Outlet A still has the banner for last month’s menu, but the Outlet B does not have it. The software is used to manage all digital signages within a system, including the digital menu boards. If you are wondering what a CMS is, it is a content management system. The CMS can control multiple digital menu boards that are located separately at the same time. Changing the menu can be done remotely by just one supervisor assigned. This can be done because the digital menu board is managed centrally by a content management system (CMS). There will be no delaying issues or such. For example, if you have an expired promotion, with a digital menu display board, all you need is one click, and everything will be changed at the same time for all outlets. How? This benefit is best for businesses with many outlets. Thus, this is one way of how a digital menu board helps to engage customers.ĭigital menu boards will also maintain a restaurant’s consistency. Indeed, videos are more powerful than images. It helps customers to get a clearer vision of the food. How amazing is that to have food videos being displayed. What more, content management system helps to make content creation much easier and faster.Īs stated, menu content can be static images or videos. The font size and the font type are not limited too. Your content can be in a static or dynamic format such as video, image, and animation. However, that is not the case for digital menu boards. The traditional menu has limited capability and the creativity is restricted. The digital menu board also has the upper hand in content creation. Restaurants can create their ‘today’s special’ menu based on what is available, and update on the digital menu display board conveniently. Restaurants can utilize the in-store raw inventory and make the most out of it. Moreover, this can avoid ingredient wastage. So, it will not disappoint customers when you are displaying unavailable items on the menu. You can set your menu based on the inventories available. The menu is also more flexible with a digital menu board as it can always be changed anytime. It will not be time-consuming for the staff. The content management system helps to automate menu changing. Everything is sharp on the dot and the process will not complicate the day. The menu will automatically be switched then and again, no delaying issue will occur. With a digital menu display, restaurants can set the menu to be switched at a certain time. Next, the digital menu board will be very handy when a restaurant wants to switch from breakfast to lunch menu or from lunch to dinner menu. Automatically, customers will fall in love with the restaurants and the restaurants will be remembered for being generous to the customers. Having a digital menu board will motivate restaurant owners to do promotions frequently. Some restaurants may dislike the idea of making a promotion because they have to go through the hassle of doing all the printing and designing. It can be displayed easily on the digital menu board. Restaurants do not have to print banners or printed menus for that. The same goes to when there is a special discount or price changing. The menu can be changed few times a month and it will not cost a cent for printing expenses. Some restaurants will change their menu from time to time and it will be very easy with a digital menu board. Unlike a printed menu, it has to be compiled first and then printed. This is because the menu can be updated anytime and instantly. Moreover, a digital menu board is more efficient.
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